EXERCISE 2.1: WRITING A BRIEF

Whenever I come across the magazine ‘Breathe’ at airports, I love to buy them. It always has fun and relaxing illustrations and articles to read. The 2 magazines I have in the apartment from previous trips, Issue 10 and 25, have cover illustrations by the artist, Kuno Mari; and the other one, Lylean Lee. Both of the covers have a similar energy about them, featuring someone walking outside in nature. When looking at the Instagram page of Lylean Lee, I’ve noticed that her illustrations have featured on the cover of this magazine several times.

Lylean Lee:

https://instagram.com/lyleanlee?igshid=on9z1h1r2xjb

Kuno Mari:

https://instagram.com/kunomari?igshid=1shdnte5n1b4s

I decided to focus this exercise on the cover illustration of Issue 10, by the Artist Kuno Mari.

BRIEF:

NUMBER OF IMAGES: 1

DIMENSIONS:

Cover page

Full page

W 200mm by H 273m

EXPECTED DELIVERY FORMAT:

Jpg, 400pdi

TYPE CONSIDERATIONS:

Magazine title, slogan and keywords will feature at the top of the layout.

With some article titles at the bottom of the cover.

Barcode with price on the right side bottom corner.

THEME & ART DIRECTION:

The theme for this magazine is about looking for inspiration during Winter. Embracing the cold outdoors or finding inspiration within while inside. Our magazine is all about wellbeing, mindfulness, creativity and escaping into nature. The cover of this magazine issue should have a calming affect on the reader, with blue and green nature tones amidst a snowy atmosphere. We would like it to feature someone venturing out into nature to make time for themselves.

DEADLINE:

The final submission deadline for this cover illustration is October 10th 2019.

Please send me rough mock ups of the cover illustration before September 20th 2019, so that we can discuss the final illustration.

USAGE:

Reproduction for the cover of the ‘Breathe’ Magazine October 2019.

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