ASSIGNMENT 2: POINT OF SALE

SPIDER DIAGRAMS:

I started this assignment by making Spider Diagrams for the seasons, Summer and Autumn. For Summer, I focused on fruit and for Autumn, I focused on vegetables.

MOODBOARDS:

I then made moodboards for Summer and Autumn. I found inspiration for my moodboards on Pinterest:

Summer:

https://pin.it/3ceUv4l

Autumn:

https://pin.it/5PSwqXf

I also had a look at fruit and veggies posters:

https://pin.it/4Jo0W2v

For my moodboards, I included pictures inspired by words or ideas on my spider diagrams.

MOODBOARD – SUMMER:

For my Summer moodboards, I included the fruit: watermelon; strawberries; raspberries; blueberries; kiwi; pineapple; lemons; grapes and oranges. For Summer, I mostly focused on bright colours. These moodboards portray Summer vibes by the seaside. Phrases that describe my moodboards are: outside in the sun; seaside fun; refreshing fruit

MOODBOARDS – AUTUMN:

For my Autumn moodboards, I included the following vegetables: pumpkins; squash; carrots; eggplant and corn. I included lots of warm colours, with lots of different shades of orange. These moodboards portray a cosy Autumn. Phrases that describe my moodboards are: earthy colours; cosy warm blankets; different shades of orange leaves everywhere; pumpkin patch

FINAL MOODBOARDS:

I chose the moodboards that describe my Summer and Autumn vibes the best. I then added colour palettes to my moodboards.

SUMMER – PAINTING USING PHOTOGRAPHS AS REFERENCE:

After making my spider diagrams and moodboards, I started painting some fruit using photographs as reference. I used Liquitex Acrylic paint on white paper.

SUMMER – OBSERVATIONAL PAINTING:

I then decided to use some real fruit as reference. I focused my observational painting on: a watermelon and pineapple. I created my fruit using different layers of paint, until I achieved the desired effect.

I love the way the green watermelon came out. I think the painting looks like an actual watermelon and the colours look quite vibrant. I also like the cut watermelon and the bright colours used.

In hindsight, I think I should have kept the pineapple different shades of yellow, instead of adding so much green. I think it would have looked better using bright yellow, than adding the green.

I do think the observational paintings of real fruit came out better than the ones I painted from photographs as reference. I had a better understanding of the textures and different shades of colour when looking at the real fruit. It gave me a more holistic understanding of the fruit and how to paint them.

AUTUMN – PAINTING USING PHOTOGRAPHS AS REFERENCE:

I used some photographs as reference for my vegetable paintings. I wasn’t overly concerned about the finishing on the edges of the paintings, as I knew I was going to edit it digitally in Procreate to create my designs.

AUTUMN – OBSERVATIONAL PAINTING:

I decided to look for a pumpkin and butternut squash to paint. I couldn’t find a big pumpkin at the supermarket, but found a tiny one.

In hindsight, I’m not completely happy with how these veggie paintings came out. I struggled to get the colours right and found it quite challenging. I tried different colours in different layers.

DIGITAL EDITING USING PROCREATE:

I then edited my fruit and veggies digitally using Procreate. It worked really well, as it made the edges of the fruit and veggies more smooth. I love how the colours of the watermelon popped and looked quite realistic. I went on to try different combinations of fruit and veggies, as well as different backgrounds. I’m glad I painted the different fruit and veggies individually, as I could then move them around digitally in order to see which combinations I liked the best.

SUMMER:

AUTUMN:

PATTERNS:

I decided to use the watermelons and the pumpkins to make a simple pattern which can be used as part of packaging or decor.

POSSIBLE BACKGROUNDS:

I worked on a variety of different backgrounds for my fruit and veggies. Including: rays of sunshine; chalkboard effect; wooden and check combination; phrases and check combination.

DIFFERENT BACKGROUNDS:

I tried out different fruit and veggies, as well as different background combinations. I found that most of these backgrounds worked well on both the Summer and Autumn designs.

SUMMER MOCK-UPS:

I used the watermelons and pumpkins designs in different mock-up combinations to see which ones I like the best.

AUTUMN MOCK-UPS:

PERSONAL FAVOURITES:

SUMMER:

AUTUMN:

FINAL CHOICE:

SUMMER:

I love the way the watermelon’s colours pop. The design is fun and bright, and it connects well with my original ideas generated using my Summer spider diagram and moodboard. I think the design is: fun; fresh; bright and Summery. I personally feel that if I saw this poster in the supermarket, I would want to buy a watermelon. It’s a happy and sunny design.

AUTUMN:

From all the Autumn combinations, this one was my favourite. I must admit that between the Summer and Autumn designs, the Summer designs were definitely my favourites. I think the watermelons were more affective on the designs than the pumpkins.

PROWORKS BOTTLES INSTAGRAM COMPETITION:

I was working on this assignment, when I saw the competition ad on Instagram. I decided to use my watermelon design to enter the competition. I didn’t win, but it was fun to participate.

REFLECTION:

This was a fun Assignment. I enjoyed the process from: generating spider diagrams; to making moodboards; to painting fruit and veggies using photographs as reference; to using the actual real watermelon, pineapple, pumpkin and butternut squash as reference for my paintings; to editing my fruit and veggies digitally using Procreate in order to make the edges more smooth; to trying out different combinations of fruit and veggies; trying out different background designs; to trying out different mock-ups; to choosing my final favourites.

I bought new Liquitex acrylic paint on my first time back in a stationary/art shop after being in lockdown due to the Corona virus, for a very long time. I enjoyed creating the fruit and veggies using Liquitex acrylic paint. The brand of paint was so much fun to work with and has vibrant fun colours.

When using photographs and real fruit and veggies as reference, the real fruit and veggies definitely provided me with a more holistic painting experience. I do think it added to a better outcome for the watermelon painting, than just using a photograph would have. It helped me to get a better understanding of the actual colours and textures involved. The watermelon painting turned out to be my favourite out of all the paintings. It looked the most realistic and when looking at it, it made me want to eat watermelon.

Although I enjoyed trying out different backgrounds for my designs, I still liked the yellow sunshine background the best for my watermelon design. I think the chalkboard effect worked the best for the pumpkin design.

One thought on “ASSIGNMENT 2: POINT OF SALE

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s